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Project
Case Studies

I’ve participated in numerous design projects throughout my career. The best way to present my work is in carefully chosen case studies that go into great detail about the critical thinking that went into the project and how I came to the final result.

Graphic Design

Designing A Festive Invitation

Where a Great Gatsby party decided to don a mask. To create excitement and engagement, I designed a one-of-a-kind graphic to serve as the official invitation for the Masquerade Holiday Party, an end-of-the-year Mac House celebration. This case study examines the graphic design elements and their impact on the overall invitation’s effectiveness.
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Web Design

Launching SmarterMarkets™

The process of creating a website includes several important phases such as planning and research, wireframing and prototyping, design, development, and testing. The project for SmarterMarkets™ was a prime illustration of that method.
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Branding

Branding Mac House

One of my primary tasks at Mac House was defining the company’s visual style and branding. The intention was to create a reputation that was distinguishable from others in the market by building brand awareness, and creating a positive image and perception in the minds of customers.
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Motion Graphics

Motion Graphics

In my role, I collaborated with project managers and creative directors by developing concepts and storyboards that were presented in graphics treatments. With a keen eye for detail, I adhered to the client's brand guidelines in order to give the graphics a distinctive look.
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