Hola,
I'm Hector A. Aranda

I’m an experienced web and visual designer with over 15 years of success delivering high-quality, impactful design solutions. My professional background includes working as a business owner and in an agency environment. 

Featured Project

An ever-growing library of podcast episodes serves as the foundation of the media-rich platform SmarterMarkets™. I redesigned their website by collaborating with project leads to understand the scope of the brand and offering creative, scalable solutions.

Hector A. Aranda | Visual Designer

Designed in Figma

Figma is a powerful tool for creating website wireframes and high-fidelity mockups. Its collaborative capabilities made sharing designs easy with our team members for feedback and iteration.

Launching SmarterMarkets™

The process of creating a website includes several important phases such as planning and research, wireframing and prototyping, design, development, and testing. The project for SmarterMarkets™ was a prime illustration of that method.

Developed in WordPress

A strong content management system (CMS) was selected due to the demanding publishing schedule for SmarterMarkets™. I was able to implement the needed functionality by utilizing the WordPress environment along with Elementor Pro and key plugins.

Hector A. Aranda | Visual Designer
Branding

Branding Mac House

One of my primary tasks at Mac House was defining the company’s visual style and branding. The intention was to create a reputation that was distinguishable from others in the market by building brand awareness, and creating a positive image and perception in the minds of customers.