As a multimedia designer and content creator, I was in charge of setting the visual tone for all internal branding which included developing a brand guide, creating and distributing personalized newsletters, and developing templates for client proposals. I also worked with clients to conceptualize and carry out creative ideas, created and maintained company websites, managed company social media accounts, and more.
One of my primary tasks at Mac House was defining the company’s visual style and branding. The intention was to create a reputation that was distinguishable from others in the market by building brand awareness, and creating a positive image and perception in the minds of customers.
I designed the Mac House styleguide to establish a foundation for the company. It was the anchor in unifying the company’s voice. It paved the way for redesigning the company website and all of its communication channels such as template-based client proposals and pitch decks, social media aesthetics, and newsletter presentation.
A company’s website is typically the first point of contact when learning about it. The main objective of the Mac House website was to highlight their work through case studies of completed projects. I designed the website in Adobe Photoshop and developed in WordPress. Additionally, I have written many of the case studies by doing research on the project and assembling a collection of assets to support the scope of the respective work.
Proposals and pitch decks are two essential documents that serve as initial indicators of competence and professionalism when shared with a customer. I created a template-based proposal with pre-built copy sections, graphs, pricing tables, and much more to expedite its creation. Originally built using Adobe InDesign, all templates were converted to Google Slides for its collaboration features.
To create, send, and manage email campaigns, newsletters, and other forms of promotional content, Mac House used Mailchimp’s email marketing platform. I designed a minimalist newsletter template using the Mailchimp code markup framework that resulted in a presentation that kept the brand’s identity consistent from email to email.
