Where a Great Gatsby party decided to don a mask. To create excitement and engagement, I designed a one-of-a-kind graphic to serve as the official invitation for the Masquerade Holiday Party, an end-of-the-year Mac House celebration. This case study examines the graphic design elements and their impact on the overall invitation’s effectiveness.
Designing the invitation involved overcoming the challenge of balancing festivity and professionalism. Through careful selection of layout, color scheme, and typography, the final design achieved a harmonious blend of warmth, elegance, and sophistication.
My goal was to design an invitation that evoked a sense of holiday cheer and celebration. The design needed to convey an air of mystery to capture our guests’ interest in attending the party.
Define the party's theme and serve as a digital invitation adaptable across all platforms.
Engage the target audience which included co-workers, clients, friends, and family.
Provide essential information such as the date, time, and location.
The layout & composition of the graphic was important in maintaining visual appeal for invitation recipients. The design adhered to the standard 5′ x 7′ dimensions for invitations and was divided into three sections: the header, the body, and the footer.
Branded image illustrated an iconic symbol synonymous with the event theme.
Event title is prominently displayed in an attention-grabbing decorative design.
Essential event information is arranged in a clean and organized manner.
The use of velvet and gold leaf combined to create an opulent and luxuriant ambiance that added a feeling of mystery and intrigue. The organic quality of the gold leaf added depth and a hint of sheen that gave the impression of one grasping the invitation in their hand.
Hex: #292929
RGB: 41, 41, 41
CMYK: 0, 0, 0, 84
Hex: #841624
RGB: 132, 22, 36
CMYK: 0, 83, 73, 48
Hex: #FFF0D3
RGB: 255, 240, 211
CMYK: 0, 6, 17, 0
For the event title, a serif font was chosen for its bold and decorative nature and to serve as the focal point. In contrast, a clean—yet still stylistic—legible sans-serif font was used for the event details ensuring clarity and readability. To round out the typeface combination, an art deco-inspired font was utilized to highlight the event’s numeral day.
The Masquerade party invitation was the launch of a holiday campaign to promote the annual holiday party. The invitation not only captured attention but also encouraged attendees to look forward to an enjoyable celebration.
The result was a versatile graphic that was utilized across various platforms including.
